WHYFOR | marketing. advertising. design | Phoenix, Arizona | Kevin Anderson Photography
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Kevin Anderson Photography

Kevin Anderson Photography

After several unsuccessful campaigns aimed at soliciting work from large advertising agencies, commercial photography, Kevin Anderson, asked WHYFOR for some assistance. To get Kevin’s amazing portfolio pieces past the agency gatekeepers, we developed the “Think before you click” campaign, a tongue in cheek effort to disparage the use of cheap (“dollar menu”) stock photography.

We delivered the messaging and portfolio in the form of a fast food lunch filled with messaging, capabilities and of course “the beef.” After not being able to connect with agency creative directors, Kevin received phone calls from almost all of the agencies that received this unique micro marketing campaign.


Professional Services


Tucson, AZ


Advertising, Marketing