After spending two years creating an amazing line of full leaf tea blends, the owners of Paromi Tea were faced with the challenge of bringing their unique products to market. WHYFOR was invited to develop the brand and marketing channels for the fledgling tea maker in a market dominated by multinational corporations and established specialty tea companies.
After fully immersing ourselves in the story of how Paromi teas are created we developed a complete family of elegant graphics, unique packaging and illustrative, playful taglines and marketing copy. WHYFOR gave this growing luxury brand a seat at the table with the large international tea brands with creative that looked the part, just like Paromi’s teas.
Advertising, Branding, Interactive, Marketing, Print