Coming off of a $65 million renovation and needing to compete with several new boutique hotels in town, PGA National Resort & Spa was looking for an agency to deliver new messaging and creative in an increasingly luxury-focused golf travel world.
WHYFOR was brought in to update the property’s dated brand and we developed an aggressive, new advertising campaign “WHERE PLAYERS PLAY.” This tongue-in-cheek campaign was targeted at the groups of younger golfers looking to create the ultimate golf travel adventure and get away from the every day grind. The sophisticated and contemporary style of the newly-renovated home of the Honda Classic® along with our progressive advertising messaging and created has helped PGA National start to win back some of the market share lost during many years of inactivity.
West Palm Beach, FL
Advertising, Branding, Interactive, Marketing, Print