In a single day, your customers will see more than 15,000 advertisements. Will your ad be one they remember? Effective advertising is about strategic messaging, compelling creative, accurate placement, and planned repetition. Digital or print, WHYFOR helps clients cut through the noise and compel consumers to action.
No one plans to fail, but many fail to plan. At WHYFOR, every project begins with establishing goals, identifying target audiences, planning and selecting the right tools for the job.
Web 3.0, mobile, SnapChat? By the time you finish reading this, your customers will be on to some other new technology. Trying to keep up can be a distraction, leaving the focus on your business’ growth in the rear view mirror. WHYFOR is dedicated to staying ahead of the curve so our clients don’t have to.
We hate to be the one to tell you, but your brand is no longer defined by your brochures, print ads and fancy website. It lives on Facebook and Twitter and on smartphones and in email inboxes (or junk folders, if not done right). Your brand is what people say it is and what they say is based on their experiences with it. Social networks and user-generated content are changing the fabric of online experiences. WHYFOR develops strategies and helps clients select the tools that promote dialogue, naturally connect consumers to your brand and increase loyalty.
Regardless of the propaganda, print is not going anywhere, anytime soon. Used effectively, printed collateral continues to prove its versatility as a stand-alone tool for communication and increasingly as a useful driver of customers to more timely and relevant digital communications. Whether it’s direct mail, a corporate brochure, or an event program, WHYFOR knows how to incorporate print into our clients’ integrated marketing strategies.