Creating Meaningful Connections Since 2008

Since 2008, WHYFOR has produced successful brand, marketing and advertising campaigns for many public and private brands in 28 states and on 3 continents.

Our work is a reflection of our ability to create meaningful connections between people and brands to drive revenue, launch ventures, promote causes, ignite movements and, most importantly, influence how consumers think, behave and buy.

WHYFOR’s leadership has well over 50 combined years of experience helping businesses and organizations identify and overcome communications challenges across a variety of mediums from print to TV, radio and digital.

WHYFOR utilizes its award-winning design and concept development skills to offer a unique blend of creative, strategy and business acumen unmatched by most agencies.

Our creative talents come in handy, but it is the smart ideas and the right selection of tools that make our clients successful. Beautiful creative simply does not work well without thoughtful strategies and execution plans.

We get our clients in front of their target audiences and get them to stand out amid all the noise and clutter.


Rob Nicoletti

Founder, CEO

Rob Nicoletti brings technical insight and skill to his passion for marketing, advertising and design. A strong believer in our mantra, Design with Purpose, Rob believes that research and strategy are the key aspects behind real marketing results.

Prior to founding WHYFOR, Rob was the Art Director for Boelts-Stratford, a Tucson-based design studio where he accumulated an astounding 20 Addy® awards for creative excellence over a three-year period. Before moving back to Tucson, Rob worked in New York for Curran & Connors, Inc., the nation’s largest firm specializing in the design and production of annual reports, corporate literature and media.

Active in the Phoenix design community, Rob has been a contributing member to the American Advertising Federation and the American Institute of Graphic Arts. He received his bachelor’s degree in fine arts with an emphasis in visual communications from the University of Arizona.

Ritta Fagain

Director of Operations

Rachul Gensburg

Director of Project Management

Lisa Van Loo

Content Strategist

Ellie Tulkki

Art Director

Rene Morales

Design Production

We're experts in

Integrated Marketing

Researching and deploying the right digital and traditional tools for the job.


Creating and placing ads with a strategic mindset and a focus on revenues.


Integrating your brand DNA in high-impact ways to maximize your message.


Blending time-tested and new technologies that put you on the right avenue.


Creating the look and feel that influences with subtlety and inspires engagement.


Developing text that captures the wants, needs, and aspirations of your audience.