WHYFOR’s name says it all. We work with our clients to answer two important questions: “WHAT IS YOUR WHY?” Is it to generate awareness? Drive lead capture? Increase market share? And “FOR WHOM ARE YOU DOING IT?” Millennials? Wealthy luxury enthusiasts? Stay-at-home dads?

The answers to these questions and the discussions that ensue are the foundation of the strategies and execution plans for every visual, every word written and every tool that is selected. Our creative and tactical execution skill sets speak for themselves, but where WHYFOR shines is in helping our clients out-think and outperform the competition.

The best decisions are informed decisions. WHYFOR believes that in order to make profitable and meaningful decisions, it is important to have research that provides reasons for everything our clients do. Therefore, we help our clients acquire data-driven answers that provide a solid foundation for determining marketing & advertising approaches. We accomplish this through qualitative and quantitative research solutions in the form of market surveys, in-depth interviews, opinion polls and focus groups.

Beyond gathering data, our specialty is in interpreting the information acquired. This allows our clients to use the data to their advantage. In the end, we don’t just deliver data tables and graphs, we deliver filtered, sorted and explained results.

Market Research is powered by WHYFOR L.A.B.S. – Leveraging Accelerated Brand Strategies™

WHYFOR believes in a custom blend of timeless practices and innovation, which combines traditional public relations with the newest content marketing and social media strategies to create effective and successful outreach campaigns and initiatives, whether promoting a client’s brand, or managing an issue that arises.

Despite the digitally-fueled world in which we live, we maintain one belief: relationships are, and always will be, the foundation of what we do. For all our clients, it is important to locate and involve key media partners, who will be integral to the success of our outreach. Building trusting and lasting relationships with those writers and editors who report on topical areas of interest to our clients and other high level matters will benefit our clients now and in the future.

A brand is a promise organizations make to their audiences. In the past, brands were able to rely on slick packaging and clever headlines. Today, the digitization of information has opened up an unprecedented level of scrutiny for brands, requiring them to be transparent in everything they do.

Like it or not, all activities from operations to aesthetics are up for discussion, and any misstep in one part of a business can have grave consequences on the overall reputation or brand. With smart tools and even smarter people, WHYFOR designs and positions brands that deliver positive experiences to consumers.

The creation of content that engages audiences and drives action is critical to the success of an awareness-building campaign. This can also be leveraged to support existing initiatives. Based on the intelligence gathered during our discovery session, WHYFOR will identify key content assets for deployment via various print and digital channels, along with a social media plan for moving forward.

Clear and compelling messages are critical to building and reinforcing a strong brand. We believe it is our role to ensure that our clients’ communications speak in a consistent tone of voice that is “on brand” and resonates with key constituencies. The key messages that are developed will be used in media training, media materials, content development and throughout all communications.

Based on the final marketing goals and objectives, we use our expertise and work with our strategic partners to formulate media plans that deliver maximum target audience exposure and conversions within defined budgets.

Whether it’s traditional or digital, we use our significant buying power to negotiate the best possible rates, frequency discounts, preferred positions and value-added options for our clients. The result is an extensive list of outlets that will reach the intended audiences.

While most of our competitors are still focusing on impressions and clicks, our unique approach shifts the focus to maximizing ROI and turning prospects into customers. We focus on conversions. Proficient in a variety of tools such as search, display, email, native and paid social, WHYFOR develops cross-platform strategies that ensure the right message is delivered to the right person, at the right stage in the “Buyer’s Journey.”

Our unique experience allows multiple content-delivery solutions on all devices and channels, including websites, landing pages, social media pages, apps, streaming video and can even support traditional and broadcast channels.