Purpose Statements Guide Business Relationships
Life is full of questions, even if you don’t live with toddlers. Can I make a U-turn here? Why are acid-washed jeans popular again? How did I spend so much money on that?
And (gulp) what is my purpose?
That last one is a big one. It’s one every business asks, too. But the real question is, why should the CEO of one business spend even one second caring about the decided purpose of another organization?
Because that purpose will very likely define the spirit of any relationship he or she forms with that company.
Purpose statements, like values, should serve as a guiding force. It should be the bottom brick on every professional pyramid. It should reflect the honest commitment behind every company.
It should. It doesn’t always.
Purpose statements are sometimes developed, fine-tuned and cast aside. Sometimes they don’t even see the light of day as certain businesses run out of steam after crafting value statements and taglines. But purpose is the critical fuel that drives inspiration and moves ideas forward.
At WHYFOR, our purpose is to empower people to succeed. Four words weighted with context and passion. Not a manifesto, not a billboard, not a schnazzy, buzzword-filled tongue-twister that leaves people confused and clueless.
Just a simple truth.
What does that mean? It means we’re not here to make clients feel uneducated or out of touch. Instead, we’re here to make them feel stronger and more confident. We’re here to make sure they understand the “why” behind the strategies we develop and ensure they can digest the analytics derived from every move we make.
Because if we can’t measure it, we just don’t do it.
And since we’re invested in the success of our clients, we take the time to understand how success is measured — not by us, by our clients. We’re successful if our clients are. That’s how our whole purpose works.
One of the more rewarding opportunities we have in client relationships is helping them find their true purpose. It should come as no surprise that a number of brands and businesses don’t know their actual purpose.
They think they do. And they might be close.
But they benefit from taking the time to unravel who they are and what they offer as a means of uncovering their authentic purpose — their bottom brick. Everything builds off of it. We would know.
Our purpose, empowering people to succeed, gives us license to treat clients in a different way than other agencies do. Here, clients aren’t ranked by notoriety or retainer. They’re not evaluated and distributed based on importance. We’re all in, every time.
And it means we feel comfortable working with clients to build their own in-house marketing and sales teams or strengthen the ones they have. Because we want to empower them to succeed, with or without us.
Isn’t that something?
Looking to feel empowered for success? Let’s talk.