The Real Value of Integrity
It can be difficult to feel integrity. A lot of companies list it as a value — as in, they value integrity among their staff and as part of the relationships they have with clients. But how do you know, for certain, that such an aspirational concept is real, beyond just letters on a page?
Integrity is equated to authenticity, to courage, to success, to character — and Warren Buffett has classified it as the singularly most important trait needed when hiring an employee. There’s a widely circulated quote about integrity by C.S. Lewis that reads, “Integrity is doing the right thing even when no one else is watching.”
That’s what we’re doing over here at WHYFOR. Quietly exercising our integrity.
We do it in a lot of ways. By doing what we say, by refusing to nickel-and-dime, by creating work that works in new ways instead of doing work that’ll do, and by investing in outcomes with an understanding that success is a mutual thing. It’s what any client would want from a strategic marketing partner.
A client looking for the kind of partnership that stands out for the novelty of its passion, honesty and commitment may find that type of professional integrity rare but beneficial to have over the long haul.
Integrity, it seems, walks softly. But not without confidence. Because doing the right thing is always going to be the right thing.
It’s part of the reason we’re proud of our affiliation with a non-profit founded by one of our staffers. For Your Record launched late last year and in June will begin offering financial grants to domestic abuse survivors to cover the costs associated with court filing fees and public records request fees.
The organization needed a mailing address that wasn’t a home address, for a variety of reasons. And WHYFOR never hesitated, for a different variety of reasons — the first being our integrity.
It’s just how we operate. Supporting a project that will support a community in need means we’re contributing to the greater good, which is one of our missions. Because we’re more than taglines and email campaigns, as we’ve mentioned.
This is how we’re built. WHYFOR is a company that reflects the spirit of its values — one that works hard, thinks big, gives back and follows through. Other places can say that, too. They can say it. But do they mean it? Do they live it?
Not all of them. Words, even ones labeled “values,” can be said or written very easily — even when they’re hard to come by. The writing or the saying is the easy part.
The living is the hard part. That’s where the effort is. But for us, it takes no effort because it’s genuine. And isn’t that the best indication of a perfect fit — where values embed themselves so seamlessly that they can’t be sidestepped even if someone tries?
We think so.