Assume Your Assumptions Are No Good

We’ve finally reached the meat, the juicy stuff. That sounds weird without context, but for carnivores, it must sound like some kind of glorious summit.

In reality, it’s exciting for everyone, even vegetarians. Because this is the culmination of the work we’ve been unfolding over the past few weeks as we explain our H.A.L.O. business system, a unique and holistic approach to branding and marketing based on values and rooted in immersive behavioral analysis.

We’ve mapped a brand’s genetic code, we’ve contextualized personas and the customer journey, and we’ve created a customized plan, based on budgets and goals, for a brand to realize the kind of success that — to this point — has alluded it.

We know. It sounds like magic or wild theory or even one of those “but wait there’s more” kind of things. But, it’s not. It’s just an industry-agnostic system that works.

Because everyone’s desire for something that works is equal. It’s not dependent on the size of the investment, whether your marketing budget is 20 bucks, $20,000 or $2 million. You want a return that is worth something. And that return, be it qualified leads, improved awareness or increased conversions, can translate to improved reputation, additional revenue or better recognition in a crowded marketplace.

That’s why our Avenues Plan drills down to specifics, providing exact coordinates for the placement of marketing dollars based on the work completed throughout the entire process. And oftentimes, by the time we arrive here, we are coordinating a solution for an issue that a brand had misdiagnosed, or completely missed, at the outset.

But that’s what this process is for. While it’s not designed to manufacture a branding curveball, it often uncovers unexpected insights, like archeologists dusting off generations of failed assumptions.

Data takes you down the correct paths. Assumptions, most times, don’t.

We could go on and on and on about this stuff, about H.A.L.O., about how well it works and about how much we love digging in and discovering new things about brands and businesses. But, we can’t here.

We’ve got anatomies to code, audiences to dissect and avenues to plan. Want in? Let us know. We’ll get these things going for you, too.

Cruise The Express Lane, Without Carpooling

Road trips have changed over the years. Where our parents would unfold accordion-style maps that seemingly ate up all the space in the front seat, a generation later we’re able to demand directions from a handheld computer, using just our voices.

The common thread? We need a route. Or, we’ll be lost.

Sometimes, if it’s really uncharted territory, we even need a guide. That’s what WHYFOR’s Avenues assessment, part of our H.A.L.O. business system, provides. It leads to a guided tour of the route a brand should take to reach its target audiences, based on its anatomy, its personas and its budget.

Yeah, like any road trip, there’s math involved. But numbers offer clarity and valuable perspective, like gas mileage. You need to know how far you can go with what you have, and which route would be the most efficient and most effective to take.

It makes total sense. But many times, brands or businesses bypass this type of thing. They throw everything in the car and take the route they know, even if it’s entirely uphill. Or, in marketing talk, they allocate their marketing budgets based on old information, tired habits and whatever everyone else is doing.

Despite being trendy, crop tops aren’t for everyone. Twitter isn’t, either. Certain approaches are better for certain types of brands or businesses. And our Avenues assessment sorts all that out.

Imagine that. Imagine knowing exactly who you are, as a brand, knowing exactly how to speak to your audiences because you’ve studied their behaviors, and then knowing exactly which routes to take to reach them. That type of intel changes things, in a good way.

It builds recognition. It improves reputation. If done properly, it drives revenue and it can improve retention. And, it threads together a brand’s DNA, its relationships and the outflow of measurable ROI.

There’s more to the process (think: incredible, insight-driven, customized plan), and we’ll dive into that soon. But, if you can’t wait, call us. We can be persuaded (easily) to talk about our Avenues assessment and its benefits.