Who Are You, Really?
We’ve all wondered who we are, exactly, at some point. That great existential introspection can be terrifying or exhilarating. Or, maybe both? Regardless, that monumental personal discovery can create understanding, facilitate empathy, inspire connections and fuel change.
It’s heavy. Who we are is pretty much our everything.
Same goes for brands.
It’s foolish to launch marketing efforts, create digital campaigns, and develop logos and taglines and websites if you have no idea who you really are. And you’d be surprised at how many businesses don’t know who they are. It’s startling, actually.
You have to understand yourself first, inside and out. Or, it’s all a waste. We’ve seen the aftermath. And it’s not pretty.
This is what WHYFOR’s Anatomy Profiles accomplish. Part of the H.A.L.O. business system, WHYFOR’s Anatomy Profiles ask all the questions. And by all, we mean every last one.
What makes a brand tick? How does it feel? What would it say? Would it wear tie-dye or cuff links? Cream or sugar, bagels or donuts? All the most important things, from the hard-hitting to the warm-and-fuzzy.
We ask, because we string the answers together to build an organizational gene code. Yeah, our Anatomy Profiles is basically DNA research for brands. It’s actually a science, we just don’t wear lab coats — because despite how serious we are, even we know that would be a bit much.
The work we put into the intensive lab workshop spits out a customized brand recipe, a brand anatomy that acts as a foundation for its larger personality, intentions and direction. It informs the strategic approach towards its audiences and delineates the avenues it will use to reach them.
WHYFOR refers to these elements — anatomy, audiences and avenues — as the 3As. They’re a big deal. And as we said before, they all start with anatomy — knowing what you’re made of.
Brand anatomy uncovers voice and tone, establishing an appropriate feel when delivering messaging, be it in an email, on social media or embedded in ads and collateral. It’s how a brand speaks. It’s what it sounds like.
Is it authoritative? Is it a jokester? Is it educational, empathetic or empowering?
Beyond voice, it also develops a strategy statement, identifies values and sets brand standards for imagery and style, specifying colors and fonts and building a compass of organizational integrity.
WHYFOR’s Anatomy Profiles are vital, basically. And although the profiles unearth a substantial volume of critical intel on a brand, they’re only one step — the first step in the process.
Because finding out who you are is big. But, finding out how to flex, how to use your superpowers, that’s the next step.
To learn more about WHYFOR’s Anatomy Profiles or its H.A.L.O. business system, reach out. We’d love to fill you in.