Assume Your Assumptions Are No Good
We’ve finally reached the meat, the juicy stuff. That sounds weird without context, but for carnivores, it must sound like some kind of glorious summit.
In reality, it’s exciting for everyone, even vegetarians. Because this is the culmination of the work we’ve been unfolding over the past few weeks as we explain our H.A.L.O. business system, a unique and holistic approach to branding and marketing based on values and rooted in immersive behavioral analysis.
We’ve mapped a brand’s genetic code, we’ve contextualized personas and the customer journey, and we’ve created a customized plan, based on budgets and goals, for a brand to realize the kind of success that — to this point — has alluded it.
We know. It sounds like magic or wild theory or even one of those “but wait there’s more” kind of things. But, it’s not. It’s just an industry-agnostic system that works.
Because everyone’s desire for something that works is equal. It’s not dependent on the size of the investment, whether your marketing budget is 20 bucks, $20,000 or $2 million. You want a return that is worth something. And that return, be it qualified leads, improved awareness or increased conversions, can translate to improved reputation, additional revenue or better recognition in a crowded marketplace.
That’s why our Avenues Plan drills down to specifics, providing exact coordinates for the placement of marketing dollars based on the work completed throughout the entire process. And oftentimes, by the time we arrive here, we are coordinating a solution for an issue that a brand had misdiagnosed, or completely missed, at the outset.
But that’s what this process is for. While it’s not designed to manufacture a branding curveball, it often uncovers unexpected insights, like archeologists dusting off generations of failed assumptions.
Data takes you down the correct paths. Assumptions, most times, don’t.
We could go on and on and on about this stuff, about H.A.L.O., about how well it works and about how much we love digging in and discovering new things about brands and businesses. But, we can’t here.
We’ve got anatomies to code, audiences to dissect and avenues to plan. Want in? Let us know. We’ll get these things going for you, too.